Integrated 360° Campaign for Flora Danica Perfumes
Visual Brand Lead at GRÆNN, leading the 360° launch campaign for Flora Danica’s perfume Turn The Page. Execution and developing campaign assets in close collaboration with HOMEWORK Copenhagen.
Niklaus Balthasar Mettler is a Copenhagen-based Swiss art director working within industries such as beauty, fashion, hospitality, art and culture at large. His creative direction is focussed on visual identities that translate concepts into tangible brand experiences across digital platforms, printed matter and public events. With his unique background working with scent design, illustration, brand development, scenography and story telling, his portfolio present a wide range of creative skills and client collaborations.
Clients: Jacquemus, Moncler, Nike, Balenciaga, Random Studio, Müller Bau AG, Calvin Klein, PRICE, Aron Murphy, Migle Editions, Jeans for Jesus, Contexta, ECAL, Lateral Roma, Oficina, Xzavier Stone, Miild, Nilens Jord, Flora Danica, Mudam Museum of Modern Art Luxembourg, extreme cashmere x, Fendi
Services: Identity Design, Art Direction, Publication Design, Editorial Design, Scent Design, Strategy and Consulting, Illustration, Packaging, Printed Matter, Website Design, Signage and Wayfinding, Exhibition Design
Inquiries: write to
Integrated 360° Campaign for Flora Danica Perfumes
Visual Brand Lead at GRÆNN, leading the 360° launch campaign for Flora Danica’s perfume Turn The Page. Execution and developing campaign assets in close collaboration with HOMEWORK Copenhagen.
Visual identity and branding strategy for extreme cashmere x
Redesign of the visual identity for the luxury knitwear brand extreme cashmere x The brand system consists of an extensive icon set designed by Severin Bunse, New York, a custom logotype by Dynamo Type, and an monogram which derives from the brand’s ‘stitched’ color system, relating to each individual collection. extreme cashmere x guerrilla campaign during Paris Fashion Week SS22 for a pop-up boutique.
Scent identity for Contexta
The Swiss advertising agency Contexta reimagined their workflow, shifting from a static office to a nomadic approach. As part of this transformation, they extended their identity with a corporate scent in the form of a business card.
Campaign, product- and packaging concept
Product design and campaign strategy for the Eau de Parfum Amber89 by In’n’out Fragrances and the Berlin based jewelry brand Miglė.
Rebranding for Müller Bau AG
Visual identity for the construction firm Müller Bau AG in Basel, Switzerland.
